Reach families with children or expecting a baby through a single channel

The Child Fair is the biggest, most energetic and cheerful family event in the Nordic countries – and a great place to do business! Each year, the diverse range of exhibits and high-quality programme on offer attract families and soon-to-be parents interested in the latest family-oriented products and services to this fair.

Shopping amid shared family time

The fair allows parents to check out products and services while the kids play games, do crafts and romp around. A TNS Gallup survey indicates that three out of four visitors came to the Child Fair seeking information on matters relevant to families with children and to check out the latest products. 60% of visitors came with the intention to make purchases.

Satisfied visitors spend hours at the fair

The average visitor spent an impressive 3.4 hours at the event and the majority said that they’d be back for the next Child Fair. Combined with the high level of visitor satisfaction (5.79 on a scale of 1-7), this indicates that the whole family can expect lots of fun activities and programme items, and that the Child Fair has established itself as an annual gathering point for families with children.

Marketing

See how the Child Fair totality is shown in the media for consumers:
Marketing Plan (pdf)