• Set clear goals for the fair
• Select a mode of participation
• Define the message you want to communicate to fair visitors
• Remember your fair marketing plan
• Make use of the support provided by the exhibition organiser

Many ways to participate

• Own stand - benefit from differentiating yourself
• Theme stand – visitors find theme areas easily
• Joint stand - boosting your visibility at the fair
• Media partnership

• Be proactive and benefit from the drawing power of a fair
• Marketing will add spice to your stand
• A good stand has magnetism
• A programme and activities will tempt visitors
• Ensure that your exhibition staff are proactive
• Remember exhibition communications